How do you name a new company? Do you invent some ficticious tecnical term? or snag some greek mythology god? One of the questions we get so often is how we named our company LOCO and how we name our shoes. LOCO - Mexican slang for a good kinda crazy was first put upon us by our 16 year old son an astute Spanish language student. Sitting at our kitchen table yet again trying to find an appropriate name for our fledgling company, our son called us LOCO and it stuck. Soon we had sample shoes with the LOCO logo and the running guy at races and we saw runners smile when they read the logo..
Yikes or Holy Cow.. That's what Aye Carumba means in Mexican slang, voted on by hundreds of LOCO runners.